Orgo is not a normal software company
While yes, it’s true, we do develop and market a software product, we really don’t consider ourselves a traditional software company. By our definition, a “normal” software company is primarily focused on creating software, rather than developing tools to help people do their jobs more effectively. We see ourselves as being in the rep firm performance business, and we happen to have created a pretty cool software system designed to help do that.
Here’s our story, and we’re sticking to it.
Orgo began in 2009 when we were faced with a challenge probably not much different than the one you are facing today; finding a good software platform to build our rep firm on. We set out on a mission to find a system that would help us manage and track the information we needed while also giving us the ability to evaluate our sales performance and commissions. But after looking at a wide variety of options, we found ourselves frustrated by the fact that these systems either didn’t understand the way a rep agency worked, or they were too outdated and complicated to really meet our needs.
Then we lost our minds, and decided to create our own. ( How hard could it be right? )
After a couple of years we successfully developed a tool that really helped us get a handle on the information flowing through our agency, and more importantly it enabled us to actually start to run our firm like a business. The ability to generate reports and analyze our performance was a real game changer. Having Orgo in our business arsenal not only provided solid business insight, it brought value to the our rep agency in ways we had never expected. But then we made our next mistake. We started showing our friends at other rep firms what we built, and of course they wanted this for their companies as well. One thing lead to another and we found ourselves in the software business.
Today, we are proud to say we enjoy the opportunity of working with a few hundred rep agencies in wide variety of industries. I guess maybe it’s true what they say about building a better mousetrap.