Plan for tomorrow by learning from yesterday. With the current climate, I think it’s safe to say we all would like to hit a reset button and probably do a few things differently since the start of the new year. That said, there’s no time like the present to start rethinking and changing the way you do business as a Rep Firm.
As a rep, you have access to a wealth of information in the field that your factories cannot easily gain. For instance, daily conversations with end users is a great example. You are at the forefront of the customer experience with any particular product line. Think about the amount of insights you would have to share with a factory if you took the time to record these meetings and collect feedback on product. Inevitably you would come to some conclusions on if the sales strategy, product or offer is really resonating with end users. This ultimately could help you to make adjustments moving forward for your territory. Another great advantage is months or weeks later, you could see where your time was really spent and how effective certain activities or sales calls were towards achieving your overall goal.
Without taking the time to track data, something arguably we will have more of in the coming weeks and months, you automatically lose the ability to easily quantify these actions without relying solely on your memory… so taking on a few new steps now, ultimately could pay off in spades later!